OE Wheel Distributors, LLC and its subsidiaries or brands including, but not limited to 4PLAY® Wheels,
DEFIANT® Wheels, and OE Wheels Replica, has unilaterally decided that its business interests are best served
through the adoption of a minimum advertised price ("MAP") policy for its products. OE Wheel Distributors,
LLC, manufactures and markets products under the multiple premium brands, which identifies those products to
the consuming public as having characteristics of excellence and superior quality. OE Wheel Distributors,
LLC has invested significant resources in product innovation, development, and marketing to build and
maintain its reputation for high quality and to generate goodwill in all the OE Wheel Distributors, LLC
brands. This MAP policy is designed to: (1) help ensure its products' quality, reliability, and safety; (2)
support the OE Wheel Distributors, LLC brands as premium product offerings; and (3) support OE Wheel
Distributors, LLC wholesalers and retailers to provide top-level service to their customers. This MAP policy
has been unilaterally developed and adopted by OE Wheel Distributors, LLC and will be unilaterally enforced
by OE Wheel Distributors, LLC. The business relationship between OE Wheel Distributors, LLC and each of its
wholesalers and retailers remains an “at will” business relationship.
OE Wheel Distributors, LLC reserves the right to terminate such business relationships without cause and at
any time.
INTELLECTUAL PROPERTY RIGHTS
OE Wheel Distributors, LLC is the sole owner of all intellectual property rights associated with its
branded products, including but not limited to all patents, copyrights, trademarks, trade names, brands,
images, descriptions, and likenesses of its products ("Intellectual Property"). No alterations to OE Wheel
Distributors, LLC’s Intellectual Property will be allowed without prior written consent from authorized OE
Wheel Distributors, LLC personnel. OE Wheel Distributors, LLC reserves the right to revoke Intellectual
Property usage privileges at any time for any reason without prior notification or warning to any user.
OE WHEEL DISTRIBUTORS, LLC ADVERTISING CONTRIBUTIONS
To support its wholesalers and retailers, OE Wheel Distributors, LLC contributes the cost of all marketing
materials such as catalogues, merchandising solutions, public relations, traditional and digital media
investments to support its products’ brand and in doing so furnishes a limited right to use OE Wheel
Distributors, LLC’s Intellectual Property for the express purpose of supporting its wholesalers and
retailers’ advertising of all OE Wheel Distributors, LLC products. All advertisements using OE Wheel
Distributors, LLC products or any OE Wheel Distributors, LLC’s Intellectual Property must fully comply
with all local, state and federal laws on advertising.
POLICY COVERAGE
This MAP policy applies to all OE Wheel Distributors, LLCs’ 4PLAY® Wheels, DEFIANT® Wheels, and OE Wheels
Replica products sold by its wholesalers and retailers in the United States. This MAP policy applies to
the advertisement of all 4PLAY® Wheels, DEFIANT® Wheels, and OE Wheels Replica products in all media
including, without limitation, flyers, posters, electronic media, television, radio and public signage,
coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, direct emails, and all
“Online Advertising.” Online Advertising specifically includes “shopping carts,” “member prices,”
“logged-in” customer areas, prices shown in any online “checkout” function and any communication or
display of a price accessible by a search engine, web crawler, and/or specialized shopping and pricing
engines. Advertising includes any websites or other places accessible by the internet including, without
limitation, auction sites (e.g., eBay and Buy-it-Now). Advertising also includes in-store signage within a
brick-and-mortar store.
If an image of a Product is shown in any Online Advertising, the MAP price for that Product must also be
shown in that advertisement. (This requirement will not apply to advertising that conveys general
information about the Product or the OE Wheel Distributors, LLC brands for the purpose of inducing the
potential customer to seek additional information about the Product or the OE Wheel Distributors, LLC
brands and that does not solicit the purchase of the Product directly (e.g., a banner advertisement on a
wholesaler or retailer website without a price.)
Advertising in a way that (a) suggests that the wholesaler or retailer is offering a Product at prices
below MAP or (b) otherwise solicits potential customers to place the Product in another stage of an online
transaction that ultimately displays a price lower than the MAP, is a violation of this Policy.
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Examples of such violations include, without limitation, “prices too low to mention,” or “our
manufacturer won’t let us tell you the price,” “click for price,” “mouse over for price,” a MAP
strike-through (example: $339.99), “see final price at check out,” or “call for price.”
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Rounding down the price to the nearest dollar, e.g., $399, rather than $399.99, will constitute a
violation of this Policy. From time to time, OE Wheel Distributors, LLC may offer special promotions on
the Products. Advertising in violation of any discount program terms will also constitute a violation of
this Policy.
Advertising “financing” or “free shipping” is not a violation of this Policy.
Two or more Products may be featured in the same ad, if the advertised prices for the Products are not
below the MAP price (or, if two or more Products are advertised at a single bundled price, the combined
advertised price is not below the combined MAP for the two or more Products).
A wholesaler or retailer that fulfills orders for another company that advertises Products on behalf of
such entity will be in violation of this Policy, unless such wholesaler or retailer causes the
unauthorized entity to discontinue the advertising that violates this Policy within forty-eight (48) hours
from notification by OE Wheel Distributors, LLC of such violation.
This MAP policy also applies to all OE Wheel Distributors, LLC products sold via any wholesaler or
retailer website, including but not limited to an original company website and/or any/all affiliate
websites where wholesalers and retailers advertise OE Wheel Distributors, LLC products electronically.
RETAIL MINIMUM ADVERTISED PRICE POLICY
The Minimum Advertised Price (“MAP”) for all OE Wheel Distributors, LLC products is the price (for
example: $330.00 on P/N 9510963) as listed on the current published 4PLAY® Wheels, DEFIANT® Wheels, and OE
Wheels Replica retail websites or in our Price List’s Column “MAP” provided to its wholesalers and
retailers.
MAP POLICY NONCOMPLIANCE
OE Wheel Distributors, LLC shall unilaterally determine any noncompliance with this MAP policy. OE Wheel
Distributors, LLC will not accept any communication from any wholesalers or retailers regarding the
willingness of wholesalers or retailers to bring their advertised prices into compliance with the MAP
policy. In the event a wholesaler or retailer chooses not to follow this MAP policy, OE Wheel
Distributors, LLC will take the action listed on the Suspension Schedule. These actions are not debatable
or appealable and will not be changed based on a wholesaler or retailer’s commitment regarding future
practices.
RESALE SELLING PRICES EXCLUDED
This MAP policy does not apply to resale selling prices. OE Wheel Distributors, LLC does not establish
resale selling prices. Wholesalers and retailers are always free to determine their own resale selling
prices.
NO AGREEMENT IS INTENDED
Nothing in this MAP policy is to be intended to be a contract or agreement between OE Wheel Distributors,
LLC and any wholesaler or retailer as to the terms of this MAP Policy.
UNILATERAL ACTION
OE Wheel Distributors, LLC will not enter any discussions with any wholesaler or retailer on any
conditions of acceptance related to this MAP policy, as it is non-negotiable, and will not be altered for
any wholesaler or retailer. OE Wheel Distributors, LLC neither solicits, nor will it accept, any assurance
of compliance with this MAP policy from any wholesaler or retailer. It is entirely within the discretion
of the wholesaler or retailer whether to comply or not comply with this MAP Policy.
MODIFICATIONS
OE Wheel Distributors, LLC will determine the MAP prices for new Products when introduced. From time to
time, OE Wheel Distributors, LLC may establish or change MAP pricing for any Product. This Policy may be
terminated or changed by OE Wheel Distributors, LLC at any time.
SUSPENSION SCHEDULE
FIRST VIOLATION
A First Violation occurs when a OE Wheel Distributors, LLC product is advertised in a way that (a)
suggests that the wholesaler or retailer is offering a Product at prices below MAP or (b) otherwise
solicits potential customers to place the Product in another stage of an online transaction that
ultimately displays a price lower than the MAP. A First Violation will result in a notice and a 48-hour
grace period in which the wholesaler or retailer has to comply with the MAP Policy from notification by OE
Wheel Distributors, LLC of such violation.
- A First Violation occurs when the wholesaler or retailer advertises a Product below its MAP.
SECOND VIOLATION
Second Violation occurs when a OE Wheel Distributors, LLC product is advertised in a way that (a) suggests
that the wholesaler or retailer is offering a Product at prices below MAP or (b) otherwise solicits
potential customers to place the Product in another stage of an online transaction that ultimately
displays a price lower than the MAP after the 48-hour grace period. A Second Violation will result in a
second notice and suspension of all shipments of OE Wheel Distributors, LLC Products and suspension of the
wholesaler or retailer’s license to use OE Wheel Distributors, LLCs’ Intellectual Property for thirty (30)
days from notification by OE Wheel Distributors, LLC of the Second Violation.
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A Second Violation occurs when the wholesaler or retailer advertises a Product below its MAP directly
subsequent to the commission of the First Violation, or within twelve (12) months after the wholesaler
or retailer committed the First Violation.
THIRD VIOLATION
A Third Violation will result in termination of the wholesaler or retailer authorization by OE Wheel
Distributors, LLC to market and sell the Products and termination of the wholesaler and retailer’s license
to use OE Wheel Distributors, LLCs’ Intellectual Property. The wholesaler and retailer will be placed on a
do not sell, do not ship list.
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A Third Violation occurs when the wholesaler or retailer advertises a Product below MAP directly
subsequent to a Second Violation or within twelve (12) months after the wholesaler or retailer has
committed the Second Violation.