We are seeking a Marketing Director to lead the strategy, execution, and performance of all marketing initiatives for both direct-to-consumer (DTC) retail buyers and wholesale customers. This role is responsible for developing a cohesive marketing strategy that strengthens brand positioning, drives ecommerce growth, and supports the wholesale sales team. You will lead and manage a team of four marketers and will oversee brand strategy, social media, content creation, performance marketing, ecommerce optimization, lifecycle marketing and B2B marketing. The ideal candidate combines brand storytelling with data-driven growth marketing and has a background or is an enthusiast in the automotive aftermarket industry. This role owns the marketing strategy responsible for driving revenue growth across both ecommerce and wholesale channels while strengthening brand leadership in the aftermarket wheel category.